What should a boy sell in a Taobao store? Popular categories and data analysis in 2023
In recent years, with the rapid development of the e-commerce industry, more and more boys choose to open stores and start businesses on Taobao. But faced with a dazzling array of product categories, how to choose categories with potential has become the key. This article will combine the hot topics and hot content on the Internet in the past 10 days, recommend suitable Taobao store management directions for boys, and provide structured data support.
1. Taobao’s popular category trends in 2023
According to Taobao official data and third-party platform monitoring, the following categories have experienced significant growth in search volume and sales in the past 10 days, and are suitable for boys to start a business:
| Ranking | Category | Search volume increase | Price range per customer | level of competition |
|---|---|---|---|---|
| 1 | outdoor sports equipment | +45% | 80-500 yuan | medium |
| 2 | digital accessories | +38% | 30-300 yuan | high |
| 3 | Men's skin care | +52% | 50-200 yuan | Low |
| 4 | car supplies | +28% | 100-800 yuan | medium |
| 5 | Creative stationery | +33% | 20-150 yuan | Low |
2. In-depth analysis of advantageous categories for boys to open stores
1. Outdoor sports equipment
With the popularity of healthy lifestyles, the popularity of outdoor activities such as camping, hiking, and cycling continues to rise. There is a strong demand for tents, hiking poles, portable cooking utensils and other products, and male entrepreneurs are more aware of the professionalism and practicality of such products.
2. Digital accessories
Mobile phone cases, wireless chargers, gaming peripherals and other products have high repurchase rates and mature supply chains. It is recommended to focus on niche areas, such as "e-sports peripherals" or "Apple ecological accessories" to avoid red ocean competition.
3. Men’s skin care
The annual growth rate of the men's skin care market exceeds 20%, but Taobao's professional stores are insufficient. It can focus on selling points such as "simple packaging" and "transparent ingredients". Facial cleanser and sunscreen are the first choices for entry.
3. Guide to product selection and pitfall avoidance
| Be careful about categories | Risk reasons | Alternative suggestions |
|---|---|---|
| Clothing, shoes and hats | High return rate and high inventory pressure | Focus on accessories such as hats and belts |
| fresh food | High logistics cost and complicated after-sales service | Shift to prepackaged snack foods |
| major appliances | It takes up a lot of funds and requires professional after-sales service. | Choose small smart appliances |
4. Key operational data indicators
New stores should focus on the following data (industry average reference):
| index | passing line | Excellent value | Improve skills |
|---|---|---|---|
| click rate | 3% | 8%+ | Optimize the differentiation of main images |
| conversion rate | 1.5% | 5%+ | Details page highlights usage scenarios |
| Price per customer | Industry average | 120% industry average | Set up matching packages |
| Repurchase rate | 10% | 30%+ | Establish a membership system |
5. References to successful cases
Shop case of "Xiao Wang", a boy born in 1995:
-Main business category: car mobile phone holder (segmentation)
- Differentiation: specially designed for Tesla models
- Monthly sales: from 2,000 yuan to 150,000 yuan in only 6 months
- Key strategy: Douyin short video shows the installation and usage process
6. Supply chain selection suggestions
Newbies are recommended to adopt the "dropshipping model", focusing on:
1. 1688 Chengxintong supplier for more than 3 years
2. Sample quality qualification rate >95%
3. Delivery time <24 hours
4. Support drop shipping and standardized packaging
To sum up, when boys open Taobao stores, they should give full play to their understanding of digital, outdoor and other categories and choose market segments with fast growth and moderate competition. In the early stage, it is recommended to try and make mistakes at a low cost, optimize product selection strategies through data, and gradually establish a stable supply chain system. Remember, successful e-commerce operations = accurate product selection × efficient operations × continuous learning.
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