When are winter clothes cheap?

When are winter clothes cheap? Analysis of hot topics and purchasing opportunities across the entire network

As winter approaches, consumers' attention to the price of winter clothing has increased significantly. Data from the entire network in the past 10 days shows that the search volume for keywords such as "winter clothing discounts", "Double Eleven promotions", and "off-season shopping" has increased by more than 120% month-on-month. This article will combine hot topics and structured data to analyze the best time to buy winter clothing for you.

1. Recent price fluctuation trends of winter clothing

2. Analysis of the three best buying opportunities

1.Double Eleven Promotion (November 1-11): According to e-commerce platform data, the turnover of winter clothing category during Double Eleven accounted for 35% of the annual sales. It is recommended to focus on the two time points of the good start on November 1st and the ultimate carnival on November 11th.

2.Off-season shopping (December to February of the following year): Although it does not meet the demand of the season, the discount at the end of winter is the strongest. Monitoring data shows that winter clothing prices in January are generally 40-60% lower than in the peak season.

3.Brand membership day (fixed day every month): Each brand’s flagship store adds platform discounts on each membership day, and the actual discount may be lower than Double Eleven. For example, Bosideng will give away an additional 200 yuan no-threshold coupon on the 18th of every month on membership day.

3. Price prediction of winter clothing in 2023

4. 3 professional suggestions for saving money

1.Follow the live broadcast: Top anchors such as Li Jiaqi often have exclusive discounts on their winter clothing sales, and the subsidy for the down jacket sales on November 5 is expected to reach 50 million yuan.

2.Use price comparison tools: The historical price query functions of platforms such as Buy slowly and What’s Worth Buying can avoid the routine of “first rising and then falling”. Data shows that about 15% of winter clothing products have false promotions.

3.Buy a combo pack: The "jacket + pants" sets launched by merchants during clearance are on average 25% cheaper than buying them individually. For example, a down jacket of a certain brand sells for 799 yuan alone, and the set with a sweater is only 999 yuan.

5. Real consumer feedback data

Comprehensive network data and consumer behavior analysis,Mid to late NovemberIt will be the best time to buy winter clothes. At this time, the lingering heat of Double Eleven is still lingering, and merchants will continue to raise prices in order to complete annual performance, while avoiding a price rebound during the peak season in December. It is recommended that consumers collect target products in advance and use price monitoring tools to grasp price reduction nodes.

It is worth noting that this year, affected by the decline in raw material prices, the production cost of winter clothing dropped by 8% year-on-year, which also created conditions for greater promotion space. By spending rationally and buying at the right time, you can get high-quality winter clothing at the best price.