How about joining the whole house customization team? Industry trends and investment analysis
In recent years, the whole-house customization industry has risen rapidly due to its characteristics of personalization and efficiency, and has become a popular track in the home furnishing market. Many investors have set their sights on this area, hoping to get a share of the pie through the franchise model. This article will provide you with a comprehensive analysis of the feasibility of joining whole-house customization from the perspectives of industry trends, franchise advantages, risk analysis and popular brands.
1. Hot topics in the whole house customization industry in the past 10 days
| Topic Category | heat index | typical content |
|---|---|---|
| Environmentally friendly material requirements | ★★★★★ | Consumer attention to formaldehyde-free boards increased by 120% year-on-year |
| Smart home integration | ★★★★☆ | The combination of whole-house customization and intelligent systems has become a new selling point |
| Small apartment solutions | ★★★★☆ | Search volume for customized solutions for units below 90㎡ surges |
| Franchise policy adjustment | ★★★☆☆ | Many brands have lowered the franchise threshold to attract investors |
2. The core advantages of joining whole-house customization
1.Strong market demand: According to the latest statistics, the whole-house customization market will exceed 600 billion yuan in 2023, with the annual growth rate remaining above 15%.
2.Complete brand support: Established brands usually provide a full range of support from store location selection, design training to supply chain management.
| Support projects | Coverage | Specific content |
|---|---|---|
| training system | 92% | Including courses on design software operation, sales skills, etc. |
| Material support | 85% | Provide exhibition hall samples, promotional materials, etc. |
| IT system | 78% | Including order management and customer relationship system |
3. Investment risks and precautions
1.Funding threshold: Franchise investment usually ranges from 300,000 to 1 million yuan, including franchise fees, store decoration and first batch of purchases.
2.regional competition: It is necessary to investigate the saturation of the local market. The density of competing products in the core business districts of some cities has reached 5 stores/km².
3.Operational capabilities: Data shows that it takes an average of 6-12 months for successful franchisees to break even.
4. Comparison of popular franchise brands in 2023
| brand | Franchise fee | Product features | area protection |
|---|---|---|---|
| Brand A | 150,000-250,000 | Focus on light luxury style | 3 kilometers |
| Brand B | 100,000-180,000 | Focus on environmentally friendly boards | 2 kilometers |
| C brand | 200,000-300,000 | Smart home integration | 5 kilometers |
5. Key factors for successful franchising
1.Precise site selection: It is recommended to choose areas where new real estate is concentrated or around mature communities, as passenger flow directly affects performance.
2.team building: Excellent designers and sales teams can increase the contract signing rate by more than 30%.
3.localized marketing: Carry out promotional activities based on local consumption habits, and online traffic has accounted for more than 40%.
Conclusion:There are considerable market opportunities for joining the whole-house customization business, but it also faces fierce competition. It is recommended that investors fully examine brand strength, make good capital planning, and focus on emerging trends such as environmental protection and intelligence in order to succeed in this track.
check the details
check the details
en
