What toys are best sold at Christmas? Analysis of hot toy trends in 2023
As Christmas approaches, parents and gift-givers start looking for the most popular toys. Based on the hot search data on the entire Internet in the past 10 days and the sales trends on e-commerce platforms, we have compiled a list of toys that may be popular during Christmas in 2023 to help you choose easily.
1. Hot Toy Trends for Christmas in 2023

The toy market this Christmas shows the following trends:
1.Technology interactive toysContinued popularity, especially AI conversational robots and programming toys;
2.Classic nostalgic toysushering in renaissances like Lego and Barbie;
3.Educational educational toysFavored by parents;
4.Film and television IP licensed toysIt becomes popular with the release of hit movies.
2. Ranking of popular Christmas toys in 2023
| Ranking | Toy name | Category | age appropriate | Popular reasons |
|---|---|---|---|---|
| 1 | Anki Cozmo 2.0 AI robot | Technology interaction | 8-14 years old | AI interaction, programming learning |
| 2 | LEGO Super Mario Series | Building blocks | 6-12 years old | Classic IP + interactive gameplay |
| 3 | Barbie Dream House | role play | 3-8 years old | Movie "Barbie" hits theaters |
| 4 | Osmo Genius Starter Kit | educational puzzle | 5-10 years old | STEM education concept |
| 5 | L.O.L. Surprise Doll | collectible toys | 4-12 years old | Blind box play is popular |
3. Recommended Christmas toys by age group
| age group | Recommended toys | price range |
|---|---|---|
| 1-3 years old | Fisher-Price study table, Melissa & Doug wooden puzzle | 100-300 yuan |
| 3-6 years old | VTech children’s learning computer, Play-Doh creative set | 150-400 yuan |
| 6-12 years old | Sphero robot, Nintendo Switch game console | 300-2000 yuan |
| 12 years and over | DJI drone, 3D printing pen | 500-3000 yuan |
4. Tips for buying Christmas toys
1.Safety first: Choose toys that comply with national safety standards and pay attention to the risk of suffocation caused by small parts;
2.Consider your child's interests: Don’t blindly follow trends, choose based on your child’s interests and hobbies;
3.educational value: Give priority to toys that can cultivate children’s creativity, logical thinking or hands-on ability;
4.budget planning: Toy prices fluctuate greatly during the Christmas season, so it is recommended to buy in advance or pay attention to promotions;
5.sustainability: Choose toys that are durable and can be played for a long time to reduce waste of resources.
5. Forecast of emerging toy trends in 2023
According to industry analysis, the following toy types may usher in an explosion in 2024:
1.Metaverse concept toys:Interactive toys combining AR/VR technology;
2.Environmentally friendly materials toys: Toys made from recyclable materials;
3.Personalized customized toys: Exclusive toys that can be customized according to children’s characteristics;
4.pet interactive toys: Innovative toys that allow children to play with pets.
Christmas is the golden season for toy sales. Choosing the right toy can not only bring joy to children, but also promote their growth and development. Hopefully this guide will help you find the perfect Christmas gift among the many options available.
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